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Bloomsbury Digital Fashion Masterclasses Business Case Studies

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The business cases in this collection are designed to develop the teachings explored within the masterclass videos, fostering core classroom principles and in-depth independent research. Authored by the Digital Fashion Group, each case study includes key learning outcomes, business questions and teaching notes as essential pedagogical support for instructors.

Explore our comprehensive glossary for quick reference and clarity on industry-specific terms and concepts featured in the articles.

The Digital Fashion Group are a European-led collaboration between fashion academics and industry innovators. Working with industry leaders, they equip students, professionals and brands with the relevant skills, mindset and strategies for tomorrow’s workplace.


BNV and Richard Hobbs: Virtual Fashion in Web3 and NFTs

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Business case

The Digital Fashion Group TDFG LDA The Digital Fashion Group is a European-led collaboration between Fashion Academics and Industry Innovators. Working with industry leaders, The Digital Fashion Group equip fashion education, professionals and brands with the relevant skills, mindset and strategies for tomorrow’s workplace., 2024

Digital Fashion Week New York and Clare Tattersall: Digital Interaction with Fashion

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Business case

The Digital Fashion Group TDFG LDA The Digital Fashion Group is a European-led collaboration between Fashion Academics and Industry Innovators. Working with industry leaders, The Digital Fashion Group equip fashion education, professionals and brands with the relevant skills, mindset and strategies for tomorrow’s workplace., 2024

DRESSX – Daria Shapovalova and Natalia Modenova: Augmented and Virtual Reality Fashion

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Business case

The Digital Fashion Group TDFG LDA The Digital Fashion Group is a European-led collaboration between Fashion Academics and Industry Innovators. Working with industry leaders, The Digital Fashion Group equip fashion education, professionals and brands with the relevant skills, mindset and strategies for tomorrow’s workplace., 2024

The Fabricant and Kerry Murphy: Digital Couture

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Business case

The Digital Fashion Group TDFG LDA The Digital Fashion Group is a European-led collaboration between Fashion Academics and Industry Innovators. Working with industry leaders, The Digital Fashion Group equip fashion education, professionals and brands with the relevant skills, mindset and strategies for tomorrow’s workplace., 2024

The Fashion Innovation Agency and Matthew Drinkwater: Exploring the Impact of Emerging Technologies

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Business case

The Digital Fashion Group TDFG LDA The Digital Fashion Group is a European-led collaboration between Fashion Academics and Industry Innovators. Working with industry leaders, The Digital Fashion Group equip fashion education, professionals and brands with the relevant skills, mindset and strategies for tomorrow’s workplace., 2024

Heuritech – Julie Pont and Tony Pinville: AI Empowering Sustainability in Fashion

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Business case

The Digital Fashion Group TDFG LDA The Digital Fashion Group is a European-led collaboration between Fashion Academics and Industry Innovators. Working with industry leaders, The Digital Fashion Group equip fashion education, professionals and brands with the relevant skills, mindset and strategies for tomorrow’s workplace., 2024

Holition and Jonathan Chippindale: Digitalization of Brands in The Fashion Industry

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Business case

The Digital Fashion Group TDFG LDA The Digital Fashion Group is a European-led collaboration between Fashion Academics and Industry Innovators. Working with industry leaders, The Digital Fashion Group equip fashion education, professionals and brands with the relevant skills, mindset and strategies for tomorrow’s workplace., 2024

Ilona Song: Artificial Intelligence: Re-thinking the Creative Process of Fashion Design

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Business case

The Digital Fashion Group TDFG LDA The Digital Fashion Group is a European-led collaboration between Fashion Academics and Industry Innovators. Working with industry leaders, The Digital Fashion Group equip fashion education, professionals and brands with the relevant skills, mindset and strategies for tomorrow’s workplace., 2024

iStaging and Fabien Bernard: Innovating Reality

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Business case

The Digital Fashion Group TDFG LDA The Digital Fashion Group is a European-led collaboration between Fashion Academics and Industry Innovators. Working with industry leaders, The Digital Fashion Group equip fashion education, professionals and brands with the relevant skills, mindset and strategies for tomorrow’s workplace., 2024

Maison Taskin and Taskin Goec: A Phygital Brand Identity

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Business case

The Digital Fashion Group TDFG LDA The Digital Fashion Group is a European-led collaboration between Fashion Academics and Industry Innovators. Working with industry leaders, The Digital Fashion Group equip fashion education, professionals and brands with the relevant skills, mindset and strategies for tomorrow’s workplace., 2024

ONIOFF and Lee Lapthorne: The Digital Democratizing of Fashion Shows

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Business case

The Digital Fashion Group TDFG LDA The Digital Fashion Group is a European-led collaboration between Fashion Academics and Industry Innovators. Working with industry leaders, The Digital Fashion Group equip fashion education, professionals and brands with the relevant skills, mindset and strategies for tomorrow’s workplace., 2024

PhygitalTwin and Louise Laing: Enabling a Phygital Creators Economy

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Business case

The Digital Fashion Group TDFG LDA The Digital Fashion Group is a European-led collaboration between Fashion Academics and Industry Innovators. Working with industry leaders, The Digital Fashion Group equip fashion education, professionals and brands with the relevant skills, mindset and strategies for tomorrow’s workplace., 2024

PixelPool and Kim van den Brule: Embracing Change by Re-imaging Workflows

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Business case

The Digital Fashion Group TDFG LDA The Digital Fashion Group is a European-led collaboration between Fashion Academics and Industry Innovators. Working with industry leaders, The Digital Fashion Group equip fashion education, professionals and brands with the relevant skills, mindset and strategies for tomorrow’s workplace., 2024

PlatformE and Valaclava – Lui Iarocheski: Phygital and On-demand Manufacturing. Transforming the Push System into a Pull System

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Business case

The Digital Fashion Group TDFG LDA The Digital Fashion Group is a European-led collaboration between Fashion Academics and Industry Innovators. Working with industry leaders, The Digital Fashion Group equip fashion education, professionals and brands with the relevant skills, mindset and strategies for tomorrow’s workplace., 2024

Puma and Bernd Sauer: Navigating Challenges, Embracing Opportunities, and Shaping the Future of Fashion

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Business case

The Digital Fashion Group TDFG LDA The Digital Fashion Group is a European-led collaboration between Fashion Academics and Industry Innovators. Working with industry leaders, The Digital Fashion Group equip fashion education, professionals and brands with the relevant skills, mindset and strategies for tomorrow’s workplace., 2024

PVH and Jemma Spiers-Ware: Navigating the Digital Revolution

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Business case

The Digital Fashion Group TDFG LDA The Digital Fashion Group is a European-led collaboration between Fashion Academics and Industry Innovators. Working with industry leaders, The Digital Fashion Group equip fashion education, professionals and brands with the relevant skills, mindset and strategies for tomorrow’s workplace., 2024

Scotomalab and Grégoire Willerval: Pioneering Fashion through Digital Transformation

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Business case

The Digital Fashion Group TDFG LDA The Digital Fashion Group is a European-led collaboration between Fashion Academics and Industry Innovators. Working with industry leaders, The Digital Fashion Group equip fashion education, professionals and brands with the relevant skills, mindset and strategies for tomorrow’s workplace., 2024

stitch and Anne-Christine Polet: Re-imagining the Value Chain for Fashion

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Business case

The Digital Fashion Group TDFG LDA The Digital Fashion Group is a European-led collaboration between Fashion Academics and Industry Innovators. Working with industry leaders, The Digital Fashion Group equip fashion education, professionals and brands with the relevant skills, mindset and strategies for tomorrow’s workplace., 2024

TwinOne and Mauro Mastronicola: Digitizing The Creative Process

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Business case

The Digital Fashion Group TDFG LDA The Digital Fashion Group is a European-led collaboration between Fashion Academics and Industry Innovators. Working with industry leaders, The Digital Fashion Group equip fashion education, professionals and brands with the relevant skills, mindset and strategies for tomorrow’s workplace., 2024

Unspun and Beth Esponnette: Pioneering Sustainable Fashion through Innovation, Collaboration, and On-Demand Production

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Business case

The Digital Fashion Group TDFG LDA The Digital Fashion Group is a European-led collaboration between Fashion Academics and Industry Innovators. Working with industry leaders, The Digital Fashion Group equip fashion education, professionals and brands with the relevant skills, mindset and strategies for tomorrow’s workplace., 2024

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