Bloomsbury Fashion Central - Cotton Incorporated
Skip to main content
Loading
Loading

We're sorry, but that page can’t be found.

Please visit our Home page or try using the Search, Explore or Browse links above to find what you are looking for.

Error Image
Bloomsbury Fashion Business Cases

Subjects

Textiles, Materials and Colors:

Cotton Fiber

Related Content

Cotton Incorporated

Promoting a Raw Material

Cotton Incorporated
by Patty Mitropoulos

Patty Mitropoulos

Search for publications
, Michael P. Londrigan

Michael P. Londrigan is Vice President for Academic Affairs at LIM College. Author affiliation details are correct at time of print publication.

Search for publications
and Jacqueline M. Jenkins

Jacqueline M. Jenkins is Acting Executive Director of Strategic Planning and Innovation at the Fashion Institute of Technology, USA. Author affiliation details are correct at time of print publication.

Search for publications
DOI: 10.5040/9781350197046.012

Prompted by competition from synthetic fibers, the US cotton industry responded to a drop in market share in the late 1960s by creating Cotton Incorporated, an industry research and marketing organization. Over the years, consumer-targeted promotion campaigns have successfully revived the perception of cotton in the eyes of the consumer, stopping the decline of sales. This has benefited the fiber’s entire supply chain, from the farmers who grow the raw material to mills and manufacturers, to retailers. Recently, the cotton industry has been challenged with a rise in consumer desire for more sustainable products. Conventionally grown cotton in the United States uses genetically modified organism (GMO) seeds as well as significant amounts of fertilizer and water. Organic cotton has its own drawbacks but has become a popular concept in the eyes of the increasingly conscious consumer. How should Cotton Incorporated respond to the increased critiques of unsustainable textile sourcing and the interest in organic fibers?

’LIM COLLEGE’ is a registered trademark of LIM College and is used under licence.