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A (13)

Abercrombie & Fitch’s Brand & Store Positioning

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Joseph H. Hancock (Original Author), Nancy J. Rabolt and Judy K. Miler (Revising authors), 2018

Adoption of the “See Now Buy Now” Business Model in the Fashion Industry : A Fashion Calendar Revolution

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Jennifer Kyungeun Lee, 2018

Alabama Chanin: A Home-Grown Sustainable Fashion Pioneer; Setting the Standards for Sustainable Business : How Can a Product or Business Be Termed Sustainable With No Clear Standards to Follow?

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Thomas Cox Connie Ulasewicz Rachel Eike, 2021

Allbirds : The Allure of Direct to Consumer Ethical Brands

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Tamsin McLaren, 2021

Amazon the Innovator

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Judy K. Miler Nancy J. Rabolt, 2018

Amber’s Wave

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Nancy A. Oliver (Original Author), Nancy J. Rabolt and Judy K. Miler (Revising authors), 2018

Anna Laurel Designs, Inc. : Marketing Strategy for the Future

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Nancy A. Oliver, 2018

Anthropologie: Display and Store Image

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Janice Ellinwood (Original Author), Nancy J. Rabolt and Judy K. Miler (Revising authors), 2018

Apparel Retail Assortment and Pricing Strategies During the Second World War

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Jennifer M. Mower, 2018

Applying Circular Economy Principles in Luxury Fashion: Petit h

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Patsy Perry Hakan Karaosman, 2018

Approaching CSR with a New Kind of Transparency : How E-commerce Retailer Everlane Set New Industry Standards in Brand Communication

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Nina Bürklin, 2018

Archives and Exhibitions in Fashion Businesses

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Thea Macdonald, 2019

The Art of Commerce : Did Morris & Co. Abandon or Adapt the Artist’s Ideologies in Collaborating with Fast Fashion Chameleon H&M?

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Patrick Lonergan, 2021

C (21)

Can a Leopard Change its Spots? The case of Victoria’s Secret and the Modern Feminist Era

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Alisha Agarwal Louise Stuart Trainor, 2022

The Case of Ancient Greek Sandals : Ethnic Heritage and Celebrity Endorsement

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Elena Chatzopoulou, 2018

A Case of Poor Planning

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Jaya Halepete (Original Author), Nancy J. Rabolt and Judy K. Miler (Revising authors), 2018

Celebrity Fragrances: The Art of Negotiation

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Dee K. Knight (Original Author), Nancy J. Rabolt and Judy K. Miler (Revising authors), 2018

Certifications and Traceability of Cotton: Options for an Apparel Brand

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Leslie Davis Burns, 2021

The China Syndrome? A Case Analysis of D&G’s 2018 Brand Communication

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Anne Peirson-Smith, 2019

Clothes Doctor’s Brand Activation Challenge: Increasing the Appeal of Fashions’ Garment-Care Offering and Repair Services

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Alma Karlin-Sivec Louise Stuart Trainor, 2022

A Community Approach to Changing the Fashion System: Sustainable Fashion Scotland

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Leslie Davis Burns Mairi Lowe, 2022

A Competitive Dilemma: Advance or Retreat?

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Antigone Kotsiopulos and Molly Eckman (Original Authors), Nancy J. Rabolt and Judy K. Miler (Revising authors), 2018

Concept to Commercialization : Beauty Product Development with One Two Cosmetics

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Melodie Davis-Bundrage, 2019

A Concerning Environment? : Outdoor Retailers Wade into Political Frays

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Myles Ethan Lascity, 2018

Conscious Step : Marketing Socks to Fight Poverty

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Leslie Davis Burns, 2018

Consumer Behavior and Identity: How Lack of Inclusivity Lost Victoria’s Secret Its Lingerie Crown

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Aurore Bardey Aurore Bardey is with the London College of Fashion and London Metropolitan University Utkarsha Mehdiratta Utkarsha Mehdiratta is with the London College of Fashion, 2021

The Cook, the Worker, the Cryer, and the Player

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Anne Peirson-Smith, 2020

The Co-operative Advertising Fiasco

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Nancy J. Rabolt Judy K. Miler, 2018

Corporate-owned Stores Versus Franchising for Comfort Cloud Shoes

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Denise T. Ogden and James R. Ogden (Original Authors), Nancy J. Rabolt and Judy K. Miler (Revising authors), 2018

Creating a Six-Month Merchandise Plan for a Founding Department Store

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Nancy J. Rabolt Judy K. Miler, 2018

Creating a Sustainable Luxury Fashion Brand

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Debbie Moorhouse Danielle Moorhouse, 2019

Creative Kids Wear’s Short Run

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Connie Ulasewicz (Original Author), Nancy J. Rabolt and Judy K. Miler (Revising authors), 2018

Credit Problems and Order Nightmares

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Courtney Cothren (Original Author), Nancy J. Rabolt and Judy K. Miler (Revising authors), 2018

Customer Relationship Management Programs of Wing Tai Asia Retail

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Michael Charles Daniel Rezandi Cheong Wei Quan, 2019

G (4)

Generational and Cultural Differences in Perceived Values of Luxury Products

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Ka Tat Nixon ChenKa Tat Nixon Chen is based at Mahidol University International College, Tourism and Hospitality Management Division, Thailand., 2020

Giorgio Armani and Utilizing the Red Carpet

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Thea Macdonald, 2018

The Glossier Effect: Translating a Direct-to-Consumer Digital Brand into Bricks-and-Mortar Retail

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Katherine Duffy, 2021

G-Star RAW and Life Cycle Assessment of Cotton

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Leslie Davis Burns, 2019

K (5)

Kat Von D Beauty to KVD Vegan Beauty, or How to Recover the Loss of the “Celebrity” in a Celebrity Brand

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Rachel Lamarche-Beauchesne, 2021

Kathrine Baumann’s Campaign Against Counterfeiting

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Karen Marchione and Sara Marcketti (Original Authors), Nancy J. Rabolt and Judy K. Miler (Revising authors), 2018

Katie’s Kloset in Cedar Spring Groves : Sales, Smoke, and Small Town Business

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LuAnn R. Gaskill (Original Author), Nancy J. Rabolt and Judy K. Miler (Revising authors), 2018

Kick Concierge: Pivoting through COVID-19 and the Creation of a Frictionless Customer Journey

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Cameron Dukes Caryn Pang, 2022

KLWD: Launching a Streetwear Start-up

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Vladimira Steffek Rossie Kadiyska Deanna Ceelen, 2021

M (9)

Making Fashion Transparent : What Consumers Know about the Brands They Admire

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Iva Jestratijevic Nancy A. Rudd, 2018

Marketing Ethical, Sustainable, and Fair Trade Brands

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Andrea B. Reyes, 2018

The Marketing Model of the Fragrance Industry

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Terry Allan Burstein, 2019

Max Wild’s Sporting Goods : Omni-Channel Retailing

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David Loranger, 2018

Melin Tregwynt- Fashioning Welsh Wool for a Global Luxury Market

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Joanne Hurley, 2021

Modern Luxury : How Gucci Rebranded, Refreshed, and Reinvented Itself into a Cult-Following

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Zabrena Lopez Michael B. Beverland, 2018

Moncler Genius Strategy: Assessing the Risks (and Rewards) Associated with Co-branding

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Ben Butling Bethan Alexander, 2023

Moving From the UK to China : The Case of M&S and How Fashion Brands Should Adapt Their International Strategy to Consumers

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Bethan Alexander Bethan Alexander is with the London College of Fashion Danielle Hiatt Danielle Hiatt is with the London College of Fashion Aurore Bardey Aurore Bardey is with the London College of Fashion, 2021

Mulberry at the Crossroads

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Amanda Grace Sikarskie, 2019

O (3)

The Old and the New: Using Brand Extensions to Garner Modern Appeal at Barbour

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Holly Rose Thompson Bethan Alexander, 2022

Omnichannel Storytelling the Reformation Way

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Kat Duffy Karinna Nobbs, 2018

The Outsider

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Berkeley K. Stone and Dee K. Knight (Original Authors), Nancy J. Rabolt and Judy K. Miler (Revising authors), 2018

S (23)

The Salt Gypsy Brand Community

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Lisa R. Kjerulf Michael B. Beverland, 2018

Scalability and Looptworks : Excess Made Useful

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Leslie Davis Burns, 2019

The Seam: Scaling a Circular Fashion Business Model

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Patsy Perry, 2023

Selfridges and the Evolution of Bricks-and-Mortar Retail

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Beth White, 2018

Sell or Buy: What’s Right?

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Nancy J. Rabolt Judy K. Miler, 2018

Sensory Brand Experiences the Aesop Way

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Bethan Alexander Mirsini Trigoni, 2019

Sewing for the Soil : A Social Enterprise

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Yoon-Jung Lee Yoori Chae, 2018

Shanghai Tang : A Chinese Luxury Fashion Brand in Search of a Market

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Natascha Radclyffe-Thomas, 2019

Should Stella McCartney Implement Zero Waste Design Strategies?

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Leslie Davis Burns, 2020

Silver Label Cashmere: Solving the Cashmere Crisis with Sustainable Cashmere

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Virginia Grose, 2019

Simone Holdings. Handbag Brand 0914: Material Culture and Brand Storytelling

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Ae-Ran Koh Su Yeon Kim, 2019

Smart Manufacturing in China’s Fashion Industry : Fashion Factory Digitalization

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Jennifer Lee Vincent Quan, 2019

Snaux Vintage: Faux Fur or Vintage Fur Accessories, Which is the Sustainable Solution?

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Anna Carlyle, 2019

Sneakerboy : Giving Luxury Retail a Digital Up-Grade

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Rachel Matthews, 2018

A Social-Media-Fueled Brand Crisis: The Case of Alexander Wang

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Rosemary Varley Giulia Buchi, 2022

Sourcing in Bangladesh : Deciding Which Supplier to Use

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Luis Quijano Matalie Howard, 2019

Stella McCartney’s Sustainable Luxury : The End of The Kering/Stella McCartney Partnership and New Beginnings on Old Bond Street

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Natascha Radclyffe-Thomas Rosemary Varley, 2019

Strategies for lululemon athletica inc. to Decrease their Environmental Impact

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Leslie Davis Burns, 2019

Sub-Par Inventory : An Issue of Sizing

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Antigone Kotsiopulos and Molly Eckman (Original Authors), Nancy J. Rabolt and Judy K. Miler (Revising authors), 2018

Sustainability at Better Sweater : Knitwear Size Customization and the Triple Bottom Line

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Sarah Portway Susan P. Ashdown, 2018

Sustainability vs. Consumerism: The Case of Depop

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Patrick Lonergan, 2021

The Sustainability-Driven Brand That Tested Sourcing and Marketing Vegetable-Tanned versus Vegan Leather

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Emma Hakansson, 2024

Sustainable Packaging for Icebreaker

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Leslie Davis Burns, 2019

T (14)

Tailor Made: Can This South African Business Attract Gen-Z with Ethical Business Practices?

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Keshni Nana Carla Roos, 2023

Tanishq: Cultural Branding in the Age of Cancel Culture

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Rosemary Varley Rutuja Jadhav, 2022

Textile Manufacturing with Clean Technology Adoption in a Low-Carbon Supply Chain

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Bin Shen, 2019

Textiles Take Back : Making an Impact

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Celia Stall-Meadows, 2019

There’s No Crystal Ball: Fashion Trend Forecasting and the Challenges of the Activewear Market

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Valerie Wilson Trower, 2020

To Brand or Not To Brand

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Nancy J. Rabolt Judy K. Miler, 2018

To Commit or Not: The Retail Market in India

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Jaya Halepete and Marina Alexander (Original Authors), Nancy J. Rabolt and Judy K. Miler (Revising authors), 2018

To Reuse or Not : Tablecloth Re-manufacturing Model

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Connie Ulasewicz, 2018

TomboyX : Building an Inclusive Digital Communication Plan

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Alex Baudet Ela Veresiu Marie-Agnès Parmentier, 2024

Treadwell’s: The Buyer’s Decision

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Judith Everett (Original Author), Nancy J. Rabolt and Judy K. Miler (Revising authors), 2018

Trouble in Luxury Apparel Retail

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Chitra Srivastava Dabas Sarah Cody Stefanie Bartra, 2021

Turning Ocean Plastics into Sustainable Product Innovations : The Strategic Collaboration of Adidas and Parley for the Oceans

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Nina Bürklin, 2018

Turtlebacks™ : Using Artisan Collectives to Grow a Handmade Line

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Marie Segares Eda Sanchez-Persampieri, 2018

Tying One On

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Judy K. Miler Nancy J. Rabolt, 2018

W (6)

Warming Up to Unexpected Sales Trends

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Chitra Srivastava Dabas Sarah Cody Stefanie Bartra, 2021

When a Small Business has a Chance to Become Large

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Suzanne G. Marshall (Original Author), Nancy J. Rabolt and Judy K. Miler (Revising authors), 2018

When Good Results Are Met with No New Business

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Billy Christense (Original Author), Nancy J. Rabolt and Judy K. Miler (Revising authors), 2018

When Social Media Marketing Goes Wrong: #BoycottBenefit

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Rosy Boardman, 2019

Where Will Yongmei Go?

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Dong Shen (Original Author), Nancy J. Rabolt and Judy K. Miler (Revising authors), 2018

Who Owns Genuine Ugg/UGG® Boots in the Global Footwear Marketplace?

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Rachel Matthews, 2018

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